A system, method and device for the identification and comparison of digital images in a social network environment is described. The method comprises receiving, by a remote server, a first set of images from an electronic device associated with a first user. The remote server extracts one or more features from the first set of received images based on one or more image recognition algorithms. The remote server compares the extracted feature or more of the first set of images with one or more features of a second set of images. Each image of the second set of images is associated with a corresponding user. Based on the comparison mentioned above, the remote server also notifies the identity of one or more users associated with one or more images of the second set of images to the first user.