A method and an apparatus for processing metadata of an image are described. The metadata is associated with the image and an applet sees the metadata in response to the selection of the image. Metadata can include links to websites, audio files, video files and text files, as well as image capture information, including GPS location, time and date of capture, camera settings, etc. In response to image selection, or in response To reach a website to which a URL points in the metadata, a list of information materials associated with the image can be displayed. One or more of the information materials can be activated automatically.